SEO (search engine optimization) spending is on the rise. It's even expected to reach $80 billion by the year 2020.
The truth is that investing in SEO is one of the best decisions you can make for your company, especially if you run a small business that needs to be competitive with larger brands.
Listed below are five of the most noteworthy ways that SEO benefits small businesses.
Why Invest in SEO?
Simply put, SEO involves the use of specific online marketing practices designed to help a website achieve a higher ranking on search engine results pages (also known as SERPs).
Some popular SEO tactics include keyword research and optimization, content writing, and local SEO. These things matter because the higher a website's ranking, the more people are likely to click on it.
Research shows that the results that are present on the first page of Google, for example, receive 71 percent of search traffic clicks. There's a steep drop-off after this, as second-page results receive less than six percent of clicks.
SEO Benefits for Small Businesses
There are lots of reasons why business owners (especially small business owners) need to make SEO a priority. The following are some of the greatest benefits a strong SEO strategy has to offer:
1. Gain a Competitive Edge
It can be hard for small businesses to remain competitive these days. Not only are they up against other small businesses in the area, but they also have to compete with major corporations and online sellers.
With the right SEO strategy, you can ensure that your business's website is one of the first to show up in people's search engine results. This can help you remain competitive and even gain an advantage over other businesses in the area that may not have a strong online presence yet.
2. Increase Organic Traffic
The better your approach is to SEO, the more traffic you'll attract to your website. Remember, the majority of people who are searching online don't look past the first page of search engine results.
If you want to reach more people, you need to do what you can to ensure your business shows up on that first page. This can be hard to do alone, especially when you're a new business. With the help of the right SEO services, though, you can make it happen.
3. Build Your Brand Awareness
If you're a new business working to build your brand awareness, focusing on SEO can be very helpful.
To build your brand identity, people need to be exposed to it on a regular basis. The more they see your business, the more interested they're going to be in working with you.
It doesn't matter how much work you put into creating the right logo and developing other aspects of your online presence. If nobody can find you online, they're not going to have a chance to get to know your company.
With a good SEO strategy, you'll be able to get your business in front of the right people and share your story with those who want to hear it.
4. Make a Better First Impression
A solid SEO strategy also helps you to establish credibility and make a good first impression.
Most people who are searching online assume that the business that has the highest search engine ranking offers the best products or services. The closer you can get to the top, the more favorable of a view people are going to have of your business.
Focusing on SEO also helps you build credibility because it requires you to update your website on a regular basis with new content.
With the right content, such as blog posts or videos, you can establish yourself as an industry expert.
You can use this content to provide more value to your audience and get them interested in what your business has to offer.
5. Reduce Paid Advertising Costs
Investing money in SEO services and better SEO tactics can save you from spending more money than you need to on other advertising channels.
Good SEO practices can be more effective than a lot of other marketing techniques, so it's worth it to place more of an emphasis on SEO in your budget. You'll likely see greater returns from your SEO investments, too, which will help you expand your marketing budget and give you an opportunity to spend more in the future.
6. Increase Local SEO Traffic
SEO isn't just about bringing visitors to your website so they can shop (although that's definitely a nice bonus). Some people think that, if they don't sell products online, they don't need to worry about SEO. That's not the case at all, though.
Many people search online for a local business that can meet a specific need for them. For example, they might be searching for local restaurants when they're already hungry and on their way to find a place to eat. If you make Local SEO a priority, you can catch these people when they're already prepared to make a purchase and attract them to your business with the help of Local SEO optimization.
Make SEO a Priority Today
As you can see, there are lots of ways that SEO benefits small businesses. Whether you're just starting to get your business off the ground or have been working in the same industry for decades, you'll see significant improvements when you start making SEO more of a priority.
Do you want to learn more about SEO? Do you want to see where your current SEO strategy (if you already have one) is falling short? If so, we can help at SERP Wolf.
Contact us today to learn more about our SEO audits, as well as our other services like SEO content writing, technical SEO and Off-Page SEO..
We can't wait to help you grow your business!